{"product_id":"pure-basmati-rice","title":"Nice Pure Basmati Rice 500g","description":"\u003cp\u003eNice Rice is leading a sustainable rice revolution. We source our rice from farms which are:\u003c\/p\u003e\n\n\u003cp\u003e- Reducing water by 40% \u003cbr\u003e\n- Cutting Methane emissions by 40% \u003cbr\u003e\n- Incentivising farms to take up sustainable practices \u003cbr\u003e\n- Certified under a sustainable farm standard\u003c\/p\u003e\n\n\u003cp\u003eOur Pure Basmati is the foundation of our range. With a light, fluffy cooked texture and a characteristic aroma and flavour, these elegant long grains make other rice seem, well, ordinary.\u003c\/p\u003e \n\n\u003cp\u003eNow available in the *NEW* 500g bag format.\u003c\/p\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":48741486395706,"sku":"5065016009039","price":3.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/8132\/2554\/files\/NIR9.jpg?v=1755952583","url":"https:\/\/quickvit.co.uk\/products\/pure-basmati-rice","provider":"Quickvit","version":"1.0","type":"link"}