{"product_id":"wholegrain-basmati-rice","title":"Nice Wholegrain Basmati Rice 500g","description":"\u003cp\u003eNice Rice is leading a sustainable rice revolution. We source our rice from farms which are:\u003c\/p\u003e\n\n\u003cp\u003e- Reducing water by 40% \u003cbr\u003e\n- Cutting Methane emissions by 40% \u003cbr\u003e\n- Incentivising farms to take up sustainable practices \u003cbr\u003e\n- Certified under a sustainable farm standard\u003c\/p\u003e\n\n\u003cp\u003eOur heritage variety Basmati has a beautiful nutty flavour and we never mix our grains. So our wholegrain makes other rice seem, well, ordinary.\u003c\/p\u003e\n\n\u003cp\u003eOur packaging is different too - we've designed a recyclable cardboard carton complete with a spout that finally makes rice easy to pour. No spills, just foodie thrills. Your cupboard and our planet will thank you.\u003c\/p\u003e\n\n\u003cp\u003eNow available in the *NEW* 500g bag format.\u003c\/p\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":48741478760762,"sku":"5065016009046","price":3.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/8132\/2554\/files\/NIR10.jpg?v=1755952585","url":"https:\/\/quickvit.co.uk\/products\/wholegrain-basmati-rice","provider":"Quickvit","version":"1.0","type":"link"}