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Attitude

Attitude makes plant and mineral-based household and laundry products, with a strong fragrance-free line aimed at sensitive skin and babies. The range includes Baby Laundry Liquid and Fragrance Free Washing Up Liquid. Free UK delivery on orders over £40 from Quickvit.

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Trusted by 35,000+ customers 35k customers
Rated 4.8 on Google & Trustpilot Rated 4.8
Free UK delivery over £40 Free shipping £40+

AttitudeLaundry Liquid x3 Baby No Frag 1050ml

Original price £12.99 - Original price £12.99
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£12.99
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Baby laundry is a big part of any new parent's daily life. ATTITUDE fragrance-free laundry detergent provides a safe and effective way to clean bab...

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Original price £12.99 - Original price £12.99
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AttitudeFabric Softener Baby No Fragrance 1050ml

Original price £7.99 - Original price £7.99
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It's natural for parents to want to care for and protect their baby. Our all-natural baby fabric softener offers a safe alternative. Making clothes...

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AttitudeConditioner - Moisture Rich 473ml

Original price £10.99 - Original price £10.99
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Formulated with 98.5% naturally sourced ingredients, the vegan Moisture rich conditioner restores your hair's moisture. Its formula contains quinoa...

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AttitudeShampoo Color Protection 473ml

Original price £11.19 - Original price £11.19
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The vegan Colorlast shampoo is formulated with 97.8% naturally sourced ingredients*. Its formula contains pomegranate extract to reinvigorate the s...

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Original price £11.19 - Original price £11.19
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AttitudeShampoo - Moisture Rich 473ml

Original price £10.99 - Original price £10.99
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£10.99 - £10.99
Current price £10.99

Formulated with 97.8% naturally sourced ingredients*, our Moisture rich shampoo restores your hair's moisture. Its formula contains quinoa protein,...

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Original price £10.99 - Original price £10.99
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AttitudeHand Soap - Lemon Leaves 473ml

Original price £7.99 - Original price £7.99
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ATTITUDE vegan Refreshing hand soap - lemon leaves gently cleanses your hands. Formulated with 98.9% naturally sourced ingredients* including lemon...

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AttitudeConditioner - Volume & Shine 240ml

Original price £11.19 - Original price £11.19
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The vegan Volume & shine conditioner, formulated with 98.6% naturally sourced ingredients* leaves hair feeling silky smooth. Its formula contai...

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AttitudeBody Lotion Pear Nectar 473ml

Original price £11.29 - Original price £11.29
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ATTITUDE's baby leaves Body Lotion - Pear Nectar moisturizes their skin so they can grow, play and sleep as comfortably as possible. This lightweig...

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Original price £11.29 - Original price £11.29
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AttitudeShampoo & Wash Unscented 473ml

Original price £11.29 - Original price £11.29
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Make bath time naturally fun and foamy with ATTITUDE's baby leaves Hair & Body Wash. Designed for babies with odor and fragrance sensitivities,...

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AttitudeHand Soap Watermelon / Coco 295ml

Original price £7.99 - Original price £7.99
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Ensure your little ones' hands are soft and sanitized with ATTITUDE little leaves Foaming Hand Soap - Watermelon & Coco. Your kids will love la...

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AttitudeDeodorant Super Leaves White Tea 85g

Original price £12.99 - Original price £12.99
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With its innovative plastic-free packaging made entirely of biodegradable cardboard, ATTITUDE tackles the plastic crisis and raises the bar. Plasti...

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Original price £12.99 - Original price £12.99
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AttitudeLaundry Liquid Wildflower 2L

Original price £16.79 - Original price £16.79
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Liven up your laundry routine while caring for the environment thanks to ATTITUDE Nature + Laundry Detergent - Wildflowers, now available in a prac...

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Original price £16.79 - Original price £16.79
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AttitudeShampoo - Clarifying 473ml

Original price £9.99 - Original price £9.99
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Current price £9.99

Formulated with 97.9% naturally sourced ingredients*, the vegan Clarifying shampoo restores your hair's shine. Its formula contains lemon leaves ex...

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Original price £9.99 - Original price £9.99
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AttitudeDeodorant Sandalwood 85g

Original price £12.99 - Original price £12.99
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With its innovative plastic-free packaging made entirely of biodegradable cardboard, ATTITUDE tackles the plastic crisis and raises the bar.Plastic...

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Original price £12.99 - Original price £12.99
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AttitudeWindow & Mirror Cleaner 800ml

Original price £5.69 - Original price £5.69
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A streak-free spray that makes cleaning easy. Features a fresh and clean citrus scent. Hypoallergenic. Is that me or a friend? Babies don't recogni...

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Original price £5.69 - Original price £5.69
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AttitudeHand Soap Vanilla & Pear 295ml

Original price £5.79 - Original price £5.79
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Struggling to get your littles ones to wash their hands? Help them develop good cleaning habits with ATTITUDE little leaves Foaming Hand Soap - Van...

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Original price £5.79 - Original price £5.79
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AttitudeBody Scrub - Sandalwood 113g

Original price £12.99 - Original price £12.99
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Featuring innovative plastic-free packaging made of biodegradable cardboard, ATTITUDE tackles the plastic crisis and raises the bar. The leaves bar...

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AttitudeLip Balm - SPF 15 8.5g

Original price £6.99 - Original price £6.99
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Featuring innovative plastic-free packaging made entirely of biodegradable cardboard, ATTITUDE is tackling the plastic crisis and raising the bar.T...

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Original price £6.99 - Original price £6.99
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AttitudeWashing Up Liquid - Citrus 2000ml

Original price £9.49 - Original price £9.49
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Reuse & refill your preferred dishwashing liquid bottles with our innovative low-plastic refill boxes. Using less plastic that its bottle count...

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AttitudeLaundry Stain Remover - Citrus 800ml

Original price £8.39 - Original price £8.39
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Ever wondered why sunlight bleaches clothing? The photon energy in the light breaks down colour molecules. But if your stains can't wait for sunny ...

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Original price £8.39 - Original price £8.39
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AttitudeAir Purifier - Apple & Basil 227g

Original price £7.39 - Original price £7.39
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  The ATTITUDE Nature + TechnologyTM Air Purifier - Green Apple & Basil combines natural ingredients like activated charcoal and essential oils...

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Original price £7.39 - Original price £7.39
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AttitudeLaundry Liquid Wildflowers 1050ml

Original price £13.49 - Original price £13.49
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Current price £13.49

They say flowers have therapeutic properties capable of healing the mind, body and soul. Liven up your laundry routine with ATTITUDE Nature + Laund...

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Original price £13.49 - Original price £13.49
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AttitudeMulti Surface Cleaner 800ml

Original price £5.99 - Original price £5.99
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We all want the best for our families. That's why we offer ATTITUDE All Purpose Cleaner, a natural and efficient way to clean.

Original price £5.99 - Original price £5.99
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AttitudeLemon Deodorant Super Leaves 85g

Original price £12.99 - Original price £12.99
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Super Leaves solid deodorant - orange leaves is formulated with 99.5% naturally sourced ingredients* including baking soda to combat unwanted odors...

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AttitudeOrange Deodorant Super Leaves 85g

Original price £12.99 - Original price £12.99
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Current price £12.99

Super Leaves solid deodorant - orange leaves is formulated with 99.5% naturally sourced ingredients* including baking soda to combat unwanted odors...

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Original price £12.99 - Original price £12.99
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AttitudeChamomile Deodorant 85g

Original price £12.99 - Original price £12.99
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Offered in plastic-free biodegradable packaging, ATTITUDE vegan deodorant - chamomile is ideal for delicate skin.This deodorant is formulated with ...

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Original price £12.99 - Original price £12.99
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AttitudeUnscented Deodorant 85g

Original price £12.99 - Original price £12.99
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Current price £12.99

With its innovative plastic-free packaging made entirely of biodegradable cardboard, ATTITUDE tackles the plastic crisis and raises the bar. Plasti...

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Original price £12.99 - Original price £12.99
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AttitudeAfter Sun Stick Mint & Cucumber 30SPF 60ml

Original price £24.19 - Original price £24.19
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Current price £24.19

Refreshing your skin is easier than ever thanks to ATTITUDE after sun stick - mint & cucumber! Formulated with calendula, it helps revitalize a...

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Original price £24.19 - Original price £24.19
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AttitudeSensitive Deodorant Avocado Oil 85g

Original price £12.99 - Original price £12.99
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Current price £12.99

With its innovative plastic-free packaging made entirely of biodegradable cardboard, ATTITUDE tackles the plastic crisis and raises the bar. Plasti...

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Original price £12.99 - Original price £12.99
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Current price £12.99
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AttitudeDeodorant Super Leaves Olive Leaves 85g

Original price £12.99 - Original price £12.99
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Current price £12.99

With its innovative plastic-free packaging made entirely of biodegradable cardboard, ATTITUDE tackles the plastic crisis and raises the bar. Plasti...

View full details
Original price £12.99 - Original price £12.99
Original price
£12.99
£12.99 - £12.99
Current price £12.99
Sold out

Attitude makes household and personal care products from plant and mineral-based ingredients, with an unusually strong emphasis on fragrance-free formulations.

That focus is why the brand comes up so often with parents and with customers who react to conventional detergents. Ingredients are listed in full on every pack.

Laundry is the strongest part of the range, with baby laundry liquid and fabric softener in fragrance-free versions.

Elsewhere there is washing up liquid and other household cleaners, again with fragrance-free options where it matters most.

We have stocked household products for sensitive households since 1988, and the fragrance-free laundry lines are among the things customers most often struggle to find elsewhere.

  • Free UK delivery on orders over £40, with orders placed before midday Monday to Friday aimed for same-day dispatch.
  • Expert, impartial advice on 01323 928523, 9am–5pm Monday to Friday.

Fragrance free means no added perfume, which removes one of the more common causes of skin irritation from laundry. It does not guarantee no reaction, so check the ingredients if you have a diagnosed sensitivity.

Follow the dosing on the pack. If you are washing for a baby with eczema or reactive skin, an extra rinse cycle is often more effective than changing detergent again.

FAQ

Is Attitude suitable for babies?

There is a dedicated baby range, formulated fragrance free. Check the individual pack, and speak to your health visitor if your baby has a diagnosed skin condition.

What does fragrance free mean?

No added perfume. It removes a common irritant but does not guarantee that no one will react, so check the ingredients if you have a known allergy.

Are the products plant based?

They are made from plant and mineral-based ingredients, with the full list printed on each pack.

Is Attitude vegan and cruelty free?

Certifications are shown on each pack. We would point you to the current pack rather than give a blanket answer across the range.

How much laundry liquid should I use?

Follow the dosing on the bottle. Overdosing leaves residue on fabric, which is a common cause of irritation in itself.