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Protein

84 protein products - whey, pea, rice, hemp, soya, bone broth and collagen, in powders and ready-mixed formats. Brands include Vivo, Nuzest, The Organic Protein Co, Form Nutrition, Pulsin, Sunwarrior, Planet Paleo and Myprotein.

Which claims are approved?

Protein contributes to a growth in muscle mass, to the maintenance of muscle mass, and to the maintenance of normal bones. Those three are authorised and apply to protein generally, whatever the source.

Whey, plant or collagen?

Whey is dairy-derived, contains all nine essential amino acids and is the most established. Plant proteins - pea, rice, hemp, soya, or blends of them - suit vegans and anyone avoiding dairy; blends are used because combining sources improves the amino acid profile. Collagen is a protein but not a complete one, and it does not substitute for whey or a plant blend if muscle mass is what you are after.

How much do you need?

The reference intake is 50g a day and most UK adults already meet it from food. Higher intakes are commonly used alongside resistance training. A powder is a convenience for hitting a target, not a requirement - and it is worth noting that a chicken breast, a tin of beans or a pot of Greek yoghurt do the same job more cheaply.

Comparing products

Check the protein per serving rather than per 100g, since scoop sizes vary widely. Look at what else is in it - some products are heavily flavoured and sweetened, others are single-ingredient. Isolates contain more protein by weight than concentrates and cost more accordingly.

Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.

Looking specifically for certified organic? See our organic protein powder range — organic pea, hemp, brown rice and cashew protein, all in stock.

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Vivo LifePerform Protein Vanilla 936g

Original price £44.99 - Original price £44.99
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Current price £44.99

Vivo Life Perform Protein Vanilla is a 936g pouch of plant protein powder, giving 25g of complete plant protein per serving with BCAAs, turmeric an...

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Original price £44.99 - Original price £44.99
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ViveCrunchy Hazelnut Natural Protein Bar 50g

Original price £1.99 - Original price £1.99
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Vive Crunchy Hazelnut Natural Protein Bar combines a crunchy hazelnut butter filling with a Belgian dark chocolate coating. It is made using only n...

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VieveProtein Bar Coconut Craze 44g

Original price £2.89 - Original price £2.89
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Tastes like cheat day. Acts like leg day.Our Coconut Craze Protein Bar blends real pieces of coconut with a smooth, creamy coating for a snack tha...

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VivePeanut Butter Jelly Protein Protein Bar 49g

Original price £1.99 - Original price £1.99
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Vive Peanut Butter Jelly Protein Bar brings the classic combination of peanut butter and fruity jelly to a Belgian dark chocolate coated snack bar....

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Surreal High Protein Low Sugar Cinnamon Hoops 240g

Original price £5.99 - Original price £5.99
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Surreal High Protein Cinnamon Hoops is a 240g box of crunchy cereal hoops with a warm, sweet cinnamon flavour, containing 13g of protein per bowl a...

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Surreal High Protein Low Sugar Chocolate Hoops 240g

Original price £5.99 - Original price £5.99
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Surreal High Protein Chocolate Hoops is a 240g box of crunchy chocolate cereal hoops that taste like the cereals you loved as a kid, but with 13g o...

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VieveProtein Bar Strawberry Blondie 44g

Original price £2.89 - Original price £2.89
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Abs not included. But highly recommended.Our Strawberry Blondie Protein Bar combines real pieces of strawberry with a smooth white-chocolate style...

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ViveMocha Almond Protein Bar 49g

Original price £1.99 - Original price £1.99
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Vive Mocha Almond Protein Bar blends almond butter with a coffee and chocolate mocha flavour inside a Belgian dark chocolate coating. It is made us...

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IQ BarsChoc Sea Salt Protein Bar 45g

Original price £2.99 - Original price £2.99
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Chocolate Sea Salt plant protein bars formulated for a wide range of dietary requirements. Each bar contains 12g of plant protein, 1-2g of sugar, a...

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IQ BarsAlmond Butter Protein Bar 45g

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Almond Butter plant protein bars formulated for a wide range of dietary requirements. Each bar contains 12g of plant protein, 1-2g of sugar, and ju...

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IQ BarsChoc Mint Chip Protein Bar 45g

Original price £2.99 - Original price £2.99
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Chocolate Mint Chip plant protein bars formulated for a wide range of dietary requirements. Each bar contains 12g of plant protein, 1-2g of sugar, ...

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IQ BarsPeanut Butter Protein Bar 45g

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Peanut Butter plant protein bars formulated for a wide range of dietary requirements. Each bar contains 12g of plant protein, 1-2g of sugar, and ju...

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FoodinClean & Real Protein Bar Double Chocolate Cashew 55G

Original price £2.79 - Original price £2.79
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Foodin product development team has been able to create something impossible: Clean and Real Protein Bars that have high protein content, incredibl...

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Original price £2.79 - Original price £2.79
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FoodinClean & Real Protein Bar Salted Caramel Pecan 55G

Original price £2.79 - Original price £2.79
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Foodin Clean & Real Protein Bar Salted Caramel Pecan is a 55g protein bar with a soft caramel-flavoured centre, crunchy pecan pieces and a hint...

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FU DIHigh Protein Seeded Loaf 280g

Original price £6.99
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Hacking bread was really high on the agenda. Who doesn't love the smell (and taste!) of toast in the morning? Well, we think we've done a pretty go...

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BounceSalted Caramel Ball 35g

Original price £2.09 - Original price £2.09
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A salted caramel protein ball at 35g, with the salt doing enough work to keep the caramel from cloying. Protein contributes to the growth and maint...

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GrenadeCarb Killa Jaffa Quake 60g

Original price £3.39 - Original price £3.39
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GRENADE CARB KILLA: A HIGH PROTEIN, TRIPLE LAYERED, CHOCOLATE ORANGE FLAVOURED BAR WITH OVER 23g OF PROTEIN. WITH LESS THAN 1.5g OF IMPACT CARBS, C...

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Original price £3.39 - Original price £3.39
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FulfilSalted Caramel 55g

Original price £2.89 - Original price £2.89
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An indulgent milk chocolate coating surrounding a soft, silky salted caramel centre. The salt keeps the caramel from becoming cloying, which matter...

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FulfilPeanut and Caramel 40g

Original price £2.39 - Original price £2.39
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Milk chocolate encasing caramel mixed with crunchy crispies, surrounding a rich peanut centre. The 40g size, a sensible portion when the 55g is mor...

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Vivo LifeClean Protein Unflavoured 896g

Original price £33.99 - Original price £33.99
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Vivo Life Clean Protein Unflavoured is an 896g pouch of simple plant protein, giving 21g of complete protein per serving from fermented pea, brown ...

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Original price £33.99 - Original price £33.99
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Vivo LifePerform Protein Salted Caramel 936g

Original price £44.99 - Original price £44.99
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Vivo Life Perform Protein Salted Caramel is a 936g pouch of plant protein with 25g of complete protein per serving, plus BCAAs, turmeric and herbal...

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Original price £44.99 - Original price £44.99
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Vivo LifeClean Protein Chocolate Brownie 900g

Original price £33.99 - Original price £33.99
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Vivo Life Clean Protein Chocolate Brownie is a 900g pouch of plant protein with 21g of complete protein per serving from fermented pea, brown rice ...

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Vivo LifeClean Protein Vanilla 900g

Original price £33.99 - Original price £33.99
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Vivo Life Clean Protein Vanilla is a 900g pouch of simple plant protein, with 21g of complete protein per serving from yellow pea, brown rice and p...

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Original price £33.99 - Original price £33.99
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FRANKSmokey BBQ Protein Bar 50g

Original price £3.19 - Original price £3.19
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FRANK Smokey BBQ Protein Bar is a 50g savoury protein bar with a rich, smoky barbecue flavour, a satisfying alternative to crisps or sweet snack ba...

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FRANKSweet Chilli Protein Bar 50g

Original price £3.19 - Original price £3.19
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FRANK Sweet Chilli Protein Bar is a 50g savoury protein bar with a sweet and gently spicy chilli flavour, for snackers who like a little heat.Like ...

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Original price £3.19 - Original price £3.19
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FRANKSalted Peanut Protein Bar 50g

Original price £3.19 - Original price £3.19
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FRANK Salted Peanut Protein Bar is a 50g savoury protein bar built around roasted peanuts with a hint of salt, for anyone who would rather snack on...

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FU DIHigh Protein Seeded Rolls 180g

Original price £4.99
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Hacking bread was really high on the agenda, and we think we've done a pretty good job with these rolls. Each one is packed with 5.4g of fibre, a w...

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Original price £4.99
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VilgainClear Whey Isolate Strawberry 500g

Original price £34.99 - Original price £34.99
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A clear whey isolate in strawberry lemonade, which mixes to something closer to a cordial than a milkshake and sits far more lightly after training...

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Original price £34.99 - Original price £34.99
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FulfilPeanut & Caramel 55g

Original price £2.89 - Original price £2.89
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Current price £2.89

Milk chocolate encasing a layer of caramel mixed with crunchy crispies, surrounding a rich peanut centre. Three textures in one bar, which is why i...

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Original price £2.89 - Original price £2.89
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FulfilSalted Caramel 40g

Original price £2.39 - Original price £2.39
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Current price £2.39

A milk chocolate coating over a soft, silky salted caramel centre, topped with a layer of crunchy crispies for texture. Fulfil put 15g of protein i...

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Original price £2.39 - Original price £2.39
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